Omaha Steaks Logo and Creative Specifications

Reproductions of any copyrighted material regarding the Omaha Steaks brand of products, including advertisements, statements and photographs is prohibited without the prior written approval of Omaha Steaks Marketing. All copyrights are the property of Omaha Steaks International. The use of any registered trademarks or domain names owned by Omaha Steaks International, Inc. without prior consent is prohibited.

Logo Specifications: Do's and Don'ts

  1. Primary logo (preferred for use in almost all applications). To be used with a width of no less than 1".



  2. Logos should always be a positive image. PMS 202 on coated stock and PMS 201 on uncoated stock, as well as black, are the only colors that may be applied to the Omaha Steaks logo.



    OR



  3. Minimal Logos on projects without ample space. When the space requires a logo smaller than 1" wide in print applications, choose one of the minimal logos below. The standard horizontal version is preferred.

    1. Vertical Minimal Logo (to be used at a width of no less than 0.5")



    2. Horizontal Minimal Logo (to be used at a width of no less than 0.5")



  4. Logo Clear Zone. No matter which logo is used, there should always be a clear zone around the Omaha Steaks logo for maximum impact. This space should be free of copy or other graphical elements. For the primary logo, this zone measures 1X from the outside of the logo rectangle. In cases where space is at a premium, a 1/2X minimum clear zone should be used. Follow the example below for primary and secondary logo clear zones.



    Placing the logo over a photo does not break this clear zone rule, unless the logo is placed directly over a busy part of the image that conflicts with the logo.

Logo downloads in order of preference:

  1. Primary Logo for use in most applications. (Not to be used as less than 1" in width)

    Black: EPS GIF JPG TIF

    CMYK: EPS JPG TIF

    PMS 201: EPS

    PMS 202: EPS

    RGB: EPS GIF JPG TIF

    Transparent GIF: Black RGB


  2. Horizontal Minimal Logo (For use in tight spaces. Not to be used as less than .5")

    Black: EPS GIF JPG TIF
    Black Encapsulated: EPS GIF JPG TIF
    CMYK: EPS JPG TIF
    CMYK Encapsulated: EPS JPG TIF
    PMS 201: EPS
    PMS 201 Encapsulated: EPS
    PMS 202: EPS
    PMS 202 Encapsulated: EPS
    RGB: EPS GIF JPG TIF
    RGB Encapsulated: EPS GIF JPG TIF

  3. Vertical Minimal Logo (For use in tight spaces. Not to be used as less than .5")

    Black: EPS GIF JPG TIF
    Black Encapsulated: EPS GIF JPG TIF
    CMYK: EPS JPG TIF
    CMYK Encapsulated: EPS JPG TIF
    PMS 201: EPS
    PMS 201 Encapsulated: EPS
    PMS 202: EPS
    PMS 202 Encapsulated: EPS
    RGB: EPS GIF JPG TIF
    RGB Encapsulated: EPS GIF JPG TIF

Typography Specs:

  1. The following fonts should be used: Trade Gothic LT Pro and Proxima Nova
  2. Trade Gothic LT Pro Bold is to be used on headlines in all-caps only.

Photography

  1. All photography taken by or provided by Omaha Steaks is expressly Omaha Steaks property.
  2. Photographs / slides / film provided by Omaha Steaks are to be used only for the purpose for which they were supplied.
  3. Usage of any images downloaded from the company's Internet site is strictly prohibited without the prior approval of Omaha Steaks.


Please submit a color copy of all advertising for approval at least 3 business days prior to needing it. Any reproduction involving Omaha Steaks and Affiliates names, logos or images must be approved.